At 99c I worked as an art director on the Shoprite retail account. Here I worked on all the in-store branding as well as some tactical campaigns for the year.
An in-store campaign for National Milktart Day.
This campaign was created to illustrate Shoprite's Low Price Promise to consumers even through inflation.
In-store Posters
Newspaper Adverts
Tactical Newspaper Adverts
The Red Friday campaign was created to compete with the infamous 'Black Friday'.
