I worked as a junior art director at Herdbuoys eKapa for 2 years on various brands like Bokomo, Redro,
New Balance and Bovril.
New Balance and Bovril.
Below are a few examples of some print adverts I produced.
This campaign was created for the charity League of The Friends of the Blind. They wanted something vibrant and colourful to advertise their new Blind Buddy campaign. The idea was you bought and wore a pair of LOFOB branded shades and the money would be used to created a brighter future for someone who was blind. We called it Shades Crusade.
For this Redro campaign the client wanted us to come up with an idea that would primarily target children. Two points stood out during the brainstorming phase; Omega-3 promotes brain cell growth in children and children like to play with their food. The concept would be to reward children for their toast creations they made using Redro toast and that would in turn 'boost brain power' by making them be more creative.
This was a proposed campaign for Bokomo Weetbix. The idea was to take Weetbix back to the breakfast table mainly through children. The concept was that Weetbix is good for you and therefore, if you are what you eat then you must be (insert inspiration). A competition element would have also been introduced to encourage people to buy Weetbix.
This was a proposed campaign for Bovril. The client wanted to target the lower LSM market and so it was decided that the focus should be on the variety of uses for Bovril. How it can essentially 'Beef Up' any meal with just one spoon. It was to be predominantly a activation driven campaign.
