I was the Head of Creative for Toy Kingdom for 2 years. I managed, conceptualised and created all creative for the brand. Below are some examples of the work I produced.
Festive Catalogue
Once a year Toy Kingdom releases a Festive Catalogue for Christmas. I had the pleasure of creating the concept behind this for two years. The idea was to transform the catalogue into a child's story book thereby capturing the parents and children. The 2021 catalogue was Toadie's Festive Adventure and the 2022 catalogue was Toadies Festive Adventure: Roadtrip.
The design for both of these was then pulled through into the website and in the stores.
Once a year Toy Kingdom releases a Festive Catalogue for Christmas. I had the pleasure of creating the concept behind this for two years. The idea was to transform the catalogue into a child's story book thereby capturing the parents and children. The 2021 catalogue was Toadie's Festive Adventure and the 2022 catalogue was Toadies Festive Adventure: Roadtrip.
The design for both of these was then pulled through into the website and in the stores.
2021 Catalogue
2022 Catalogue
Mailers
Print Artwork
Social Media Campaigns & Web Elements
Pop up Shop Stands
